Tuesday, June 30, 2009

ISN Show - Part III

Another cool design from Waterloo Toolboxes. Sometimes a sale starts with the outward appearance. Northcoast Tool (Filmtec) had a large booth and stayed busy throughout the two days of the show.
George Stockin, of Lock Technology, insisted he had the coolest booth on the show floor. Tests performed by Steve White of Electronic Specialties indeed proved that George had the coolest booth temperature, by 10 degrees. An advertising specialist was called in for an unbiased confirmation. This is not how Steve typically demonstrates the effectiveness of his tools.

Rich Hulden, Sunex, just forked over a ton of cash to this mobile distributor, in exchange for a very nice order. Before he could pocket the cash, another person arrived at the scene, looking for a handout. I don't think he met Rich's criteria for a "cash-back" exchange.
More orders were written than at any previous ISN show. These gentlemen wrote them wherever they could find a flat surface. This happened to be a tool cart in the Mountain booth.

What was everyone from Lisle doing? Writing orders as fast as possible of course. They had ISN Select Extreme Deals.

Another shot of the expansive Sunex booth.

This show had everything. Even live alligators!

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